Direct Response Advertising

by FredC on October 11, 2013

Direct Response Advertising on Yahoo in Question Direct response advertising on Yahoo’s homepage became easier when in April 2013 the site launched a native advertising capability for in-stream ads. This came after the February update of the Yahoo homepage, which changed that site’s format to run primarily like a newsfeed with clickable icons and “stories” [...]


Direct Response Marketing

by FredC on September 26, 2013

Direct Response Marketing Measures More Than Just ROI Measuring all aspects of direct response marketing may be more important today than it has ever been before because there are many channels and factors that contribute to the customer responding and making a conversion. Marketers are using direct response marketing in all types of media, so [...]


Direct Response Marketing on Facebook

September 23, 2013

Does Direct Response Marketing Work on Facebook? Experts question whether or not direct response marketing works on Facebook, since the social site has always been thought of as a medium for branding and raising brand awareness. Facebook has approximately 1.11 billions users worldwide according to a May 2013 report from Yahoo News, so it seems [...]

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Secrets of a Sales Super Star – Claim Your Special Pass

September 13, 2013

First off, you probably know that I love to write. Be it Radio Commercials, Coaching Materials or Instructional Books – I’m a natural-born Teacher. But this is something completely different for me and I felt it was very necessary, so please pay attention… I speak around the country and I’m constantly amazed at how many [...]

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Before I get too Sentimental…

August 30, 2013

With all the recent “melting down” of Egypt and Syria in the news, it got me thinking about how good we have it here in America. And we have Labor Day coming up in a few days and I want to take a moment and recognize this great American holiday. I don’t know if you knew this but Labor Day is [...]

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